Direct-to-consumer (Companies born from the internet that are bypassing brick-and-mortar retailers, going straight to consumer)
- Warby Parker (Vintage-inspired prescription eyeglasses, but I follow them because I’m hopeful and curious to see if they will survive against the monopoly power )
- Everlane (luxury clothing design and manufacturing company)
- Bonobos (men’s clothing design and manufacturing company)
- AirBnB (it took a lot of courage to start and fund this business given the obvious brand challenges associated with being unable to control so much of the customer experience)
- Kickstarter (enabling consumers to fund new businesses)
- Etsy (interestingly not that different from eBay except its focus artisan jewelry and crafts)
Digital and physical (companies using digital tech to improve our experiences in the real world)
- Uber (mobile-dispatched private car service)
- Deeplocal (studio that creates marketing installations)
- ShopKeep
Media
- Hootsuite (manage multiple social media presences from a single screen)
- Buffer
Web and Marketing Analytics
- Omniture
- Google Analytics
- Adobe SiteCatalyst
Digital
- Voxer (Walkie Talkie application for smartphones. Competitor to What’sApp. Lets you send instant audio, text, photo and location messages to one or a group of your friends.)
- Viddy (Instagram for video)
- Path (private Facebook)
- Tumblr
Good Fortune 500 companies
- Amazon.com (hire smart, entrepreneurial, people and work them hard and give them the opportunity to test ideas, and the sky is the limit)
- Patagonia (brand strategy is so authentic that employees are allowed to take days off when the surf is ideal)
- Southwest Airlines
- CNN (reinvented business model to accommodate crowd technologies)
- 3M (self-organizing innovation culture that enables them to achieve X% of their revenues from technologies invented in the last Y years)
- Target (super marketers with huge brand equity and appreciation for design)
- USAA (superior customer service)
- American Express (they aren’t waiting for the digital technologies to transform it; rather it is using these technologies to transform the world of consumer and merchant services)
- Wholefoods (employee turnover < 10%. enough said.)
Business Intelligence and Data Analysis tools
- Tableau
- Business Objects
- MySQL & PHP
- MongoDB