Nike’s Find Your Greatness. — Jogger commercial is a great ad. It is one ad in a series for the “Find Your Greatness” campaign, which tells us that greatness is about the spirit within and pushing ourselves to our own individual limits. Greatness in athletic pursuits is not about being faster or better than someone else; it is about being better than you were yesterday. Endurance athletes generally know this well. When we practice and compete, we are battling ourselves, our own will, and our own endurance more than we are that of someone else. We must conquer what is happening in our own bodies and minds if we wish to compete against someone else.
Nike is a great brand, and there is nothing wrong with their supporting the Olympic gold medalists; but with this ad campaign, Nike wonderfully reminds us that sport and exercise is for everyone; and that we all compete against ourselves; and that we are our most important competitor.