Paradoux of Choice

In our quest to maximize freedom, we maximize choice, but is this maximization of choice leading to maximization of happiness?

In his TedTalk, Psychologist Barry Swartz helps me understand why I hate large restaurant menus.  He articulates nicely, ideas that strongly suggest maximizing choice does not maximize our happiness; rather it is in fact reducing our happiness!   I don’t think there is anything more important to ponder than things that directly affect our collective (he mentions the possibility of Pareto Inefficient economies) and individual  happiness, and I highly recommend watching the entire 19 minute TedTalk (below); but some of the major takeaways are below.

The cost of choices includes:

  • paralysis, the resulting procrastination, and the resulting consequences of not taking action create huge costs for individuals
  • the opportunity costs of not choosing another available choice, subtracts from the satisfaction of making the choice that I made
  • with so many choices, we expect one of those choices to be a perfect fit; and high expectations that prevent us from being presently surprised and “The key to happiness is low expectations!”

Some takeaways:

  • “Everything was better back when things were worse”
  • “…pretty confident we have long since passed the point [number of choices] where choices are adding to our welfare”

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