Great stories are…

I recently attended a presentation by Jeff Gomez, who is the creative mind behind many well-known Transmedia fiction stories, and he gave some interesting insights into what great stories are. I have translated them a bit to be more relevant to the business focus of this blog:

  1. Storyline has to be something worthy of devotion. A good story simply has to be compelling and grappling enough that it moves us emotionally. Ideally, so much so that we share it with others.
  2. Story has to create a world with a past, present, and future.  This is more mechanical, but great stories set the context that helps us understand why the vision is relevant.
  3. Creative visionary & but align to the brand.  It is great think outside the box, but make sure everything aligns to the brand strategy.

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