Target’s “The Everyday Collection” campaign

Last week, Target introduced “The Everyday Collection” campaign, where groceries and everyday items are highlighted in unique, funny, and attention-grabbing ways. There were four TV broadcast spots that premiered during the Golden Globes.  A cowgirl dominated diaper duty, while one model took changing a light bulb to whole new heights—both award-winning fetes in our opinion.

But this isn’t where the story ends.  The smart marketing team at Target is hosting a Tweet-to-Runway show—the first-ever online runway show inspired by everyday tweets.   Consumers can tweet about items sold at Target, and Target marketers mine these tweets looking for inspiration for an online show.  Pretty clever and fun way to engage your customer with the brand, I say.

The Tweet-to-Runway show is at 1 p.m. EST on Jan. 24.  Check it out here: http://www.everydayshow.com.

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