Like most great products, services, and businesses that I am inspired to write about, Disconnect seems to share my philosophy that there is no detail too small when it comes to the user experience; and that this philosophy doesn’t stop at just the product design. User experience includes all stages of the product lifecycle, including support; and this is reflected in Disconnect’s payment / donation web page and experience.
What Disconnect does and why the company/product is interesting:
- Disconnect is browser plug-in/extension available on Chrome that blocks the multitude of websites that are capturing your browsing activity on a given website. These sites that are capturing your activity are advertisers, analytics, and social sites; and they are not only capturing your browsing data but this capturing of your data greatly affects your web browsing experience, which is what really bothers me.
- It is pay-what-you-want software. You can pay nothing or whatever you are able.
- Send them an email with any feedback or concerns up to a year after you’ve paid them, and they will refund your money for any reason–even if they’ve already donated your money to charity.
- You can pay with BitCoins
- You can “pay/donate” for the software and make a separate donation to the “Charity of the month – as voted by Disconnect users”