If you want to smile, watch this: http://www.youtube.com/watch?v=ts_4vOUDImE
Google and Coca-Cola teamed up to deliver this awesome global campaign, which was a re-invigoration of classic hilltop commercial. Of course, the messaging was incredibly well aligned to the brand, but I also liked how the power of our modern digital technologies were highlighted. Watch the video here: http://youtu.be/45Z-GevoYB8
This campaign, like one of my other favorites (Coca-Cola’s interactive vending machine on the India-Pakistan border), utilized technologies to create consumer/brand experiences that would not have been otherwise possible.