Give a Coke campaign: A powerful example of digital marketing

Google and Coca-Cola teamed up to deliver this awesome global campaign, which was a re-invigoration of classic hilltop commercial.   Of course, the messaging was incredibly well aligned to the brand, but I also liked how the power of our modern digital technologies were highlighted.  Watch the video here:  http://youtu.be/45Z-GevoYB8

This campaign, like one of my other favorites (Coca-Cola’s interactive vending machine on the India-Pakistan border), utilized technologies to create consumer/brand experiences that would not have been otherwise possible.