The firm as a great listener… Do businesses underutilize reverse channels?

In marketing, we frequently discuss distribution channels (how a manufacturer gets something to a customer to buy) but I rarely hear conversations about  reverse channels, which we can think of as the way a customer gets something to the manufacturer. As marketers and business leaders, I think we Read more [...]

Government Solutions Group gives consumer brands an alternative marketing medium

Government Solutions Group (GSG) helps cash-strapped state parks hook up corporate brands to sponsor public park improvement projects, providing brands with the opportunity to demonstrate the brand's values to its target consumers.  Below are my takeaway's from the AdAge article that reported on the Read more [...]