Postcard on the Run is a genius utilization of mobile technologies to create a simple enough product. It is a smartphone app that enables one to send real postcards in the mail to anyone, anywhere in the world right from your phone. You can include a personal message and a GPS map on your postcard! Read more [...]
Bailey's television commercial, as opposed to all the other alcohol commercials that are indistinguishably about young partying, is memorable and distinguishing. I think the shorter, 15-second version is equally, if not more, effective. The commercial captures the attention with beautiful visuals Read more [...]
Nike's Find Your Greatness. — Jogger commercial is a great ad. It is one ad in a series for the "Find Your Greatness" campaign, which tells us that greatness is about the spirit within and pushing ourselves to our own individual limits. Greatness in athletic pursuits is not about being Read more [...]
BMWi’s “The Future Is Here” interactive piece in NYC is another beautiful example of how robotics (sensors) technologies can be used to create amazing interactive marketing communications in the physical environment.