The grassroots Facebook campaign an IKEA store used to drive awareness of its new store opening, was a clever utilization of what social media offers: rapid information dissemination.  Essentially they used the tag feature in Facebook pictures to get people to tag themselves on items sold by IKEA. Read more [...]

I think this simple campaign by Denny's is a clever way to keep customers entertained while waiting to eat and to make customers feel like they are getting something special for free.  QR Codes provide this sense of specialness since we cannot see the URL and source of the information directly. For Read more [...]