The grassroots Facebook campaign an IKEA store used to drive awareness of its new store opening, was a clever utilization of what social media offers: rapid information dissemination. Essentially they used the tag feature in Facebook pictures to get people to tag themselves on items sold by IKEA. Read the quick summary here.
I think this simple campaign by Denny’s is a clever way to keep customers entertained while waiting to eat and to make customers feel like they are getting something special for free. QR Codes provide this sense of specialness since we cannot see the URL and source of the information directly. For us, it is kind of mysterious, since we are taken directly to the video content.
The movie, Senna, brought tears to my eyes, and–as do most stories of tragedy–inspire me to give it my all.
It was also incredibly well told story about much more than F1 racing, although the heart-pumping cockpit footage will make your heart race.
Watch it and gain appreciation for those who have done great things and who have come before us.