Ever liked something so much, you just wanted to share it with all your friends? Well Mitch Hedberg standup fits that bill. The late Mitch Hedberg may be the best stand up comedian I’ve ever seen. There is something so balanced and clever in his delivery. Check out his standup http://www.amazon.com/gp/aw/d/B000H2DMME/ref=redir_mdp_mobile and don’t think you’ll be disappointed.
Sure it was an awarding-winning and brilliant word of mouth marketing communication idea and brand marketing strategy; but I love The Fun Theory project for what it proves about us as humans. It shows us that no matter how badly we would like to think of ourselves as too serious or tough for fun, deep down inside, we all want to laugh, smile, and have fun!
Below is a video clip of one of my favorite installations from the project. Cheers, Volkswagen for such a cool idea!
Below is a quote from Volkswagen, taken from the Fun Theory website:
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
To see videos of more installations or to learn more about the project, go to http://www.thefuntheory.com