Zediva is an almost comical, no, just comical, business model that was created to serve consumer demand for streaming DVD content without the “window” delay put in place by movie studios who fear such a window delay is necessary to prevent cannibalization of DVD sales.   As I learned from the below NY Times video, Zediva is actually streaming playback from a huge room full of DVD players.  Hilarious… but also sad and pathetic that this is the reality.    Question is, “What should/could be done about this?”

Watch this video to see what I mean.