Mid American Novelties

The Mid American Novelties website is a new favorite.  I’m sure what I like more about it.  …is it that the sight is a social commentary on the American culture, putting ridiculous American consumerism in perspective with the far poorer developing world?  …is it that you can buy hilarious stuff like the bacon wallet through it?  …or is it that the site is an incredible business innovation?

NBC, the producer of “Outsourced”, the new television show about a call center for “Mid American Novelties”.   What’s amazing about this is that Mid American Novelties was invented the for the show, and then NBC realized that they might be able to actually sell the hilarious products the show’s writers feature in the script, allowing for a profitable e-commerce business that also–as an added benefit–promotes the brand of the “Outsourced” television show.   I think this is genius business/marketing strategy.

If only General Electric would now sell or spin off the NBC division as its own stock, I’d buy a bunch of it.  The company was one of the first networks to make full episodes of its programming viewable online for free.  The company simply is a thought leader.  NBC managers seem to know where the industry is headed, and are intelligently not trying to stand in the way; but rather going with the flow of consumers.  NBC seems to understand the people who consume their products, and create much value for them.  In return, I think/hope NBC makes a lot of money off us on the advertising and, now, rubber chickens, “beer makes my clothes come off” t-shirt, the free rider fork, etc.  I only hope NBC continues to be smart and expands the online product offering to include all the hilarious and novel items featured on the television show (e.g. full-body taco costumes).