Why Apple has to make inroads in the autonomous self-driving car space, and fast.

Autonomous vehicles; not wearables will be the new mobile platform. Autonomous self-driving vehicles (AVs) will be the new mobile platform, on top of which a host of new products and experiences will be developed. Like Apple’s iOS and Google’s Android mobile operating systems, on top of Read more [...]

Give a Coke campaign: A powerful example of digital marketing

Google and Coca-Cola teamed up to deliver this awesome global campaign, which was a re-invigoration of classic hilltop commercial.   Of course, the messaging was incredibly well aligned to the brand, but I also liked how the power of our modern digital technologies were highlighted.  Watch the video Read more [...]

Government Solutions Group gives consumer brands an alternative marketing medium

Government Solutions Group (GSG) helps cash-strapped state parks hook up corporate brands to sponsor public park improvement projects, providing brands with the opportunity to demonstrate the brand's values to its target consumers.  Below are my takeaway's from the AdAge article that reported on the Read more [...]

Nike’s “Find Your Greatness” campaign and “Jogger” commercial

Nike's Find Your Greatness. — Jogger commercial  is a great ad.  It is one ad in a series for the "Find Your Greatness" campaign, which tells us that greatness is about the spirit within and pushing ourselves to our own individual limits.  Greatness in athletic pursuits is not about being Read more [...]