Category Archives: great brands

Target’s “The Everyday Collection” campaign

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Last week, Target introduced “The Everyday Collection” campaign, where groceries and everyday items are highlighted in unique, funny, and attention-grabbing ways. There were four TV broadcast spots that premiered during the Golden Globes.  A cowgirl dominated diaper duty, while one model took changing a light bulb to whole new heights—both award-winning fetes in our opinion.

But this isn’t where the story ends.  The smart marketing team at Target is hosting a Tweet-to-Runway show—the first-ever online runway show inspired by everyday tweets.   Consumers can tweet about items sold at Target, and Target marketers mine these tweets looking for inspiration for an online show.  Pretty clever and fun way to engage your customer with the brand, I say.

The Tweet-to-Runway show is at 1 p.m. EST on Jan. 24.  Check it out here: http://www.everydayshow.com.

Nike’s “Find Your Greatness” campaign and “Jogger” commercial

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Nike’s Find Your Greatness. — Jogger commercial  is a great ad.  It is one ad in a series for the “Find Your Greatness” campaign, which tells us that greatness is about the spirit within and pushing ourselves to our own individual limits.  Greatness in athletic pursuits is not about being faster or better than someone else; it is about being better than you were yesterday.   Endurance athletes generally know this well.  When we practice and compete, we are battling ourselves, our own will, and our own endurance more than we are that of someone else.  We must conquer what is happening in our own bodies and minds if we wish to compete against someone else.

Nike is a great brand, and there is nothing wrong with their supporting the Olympic gold medalists; but with this ad campaign, Nike wonderfully reminds us that sport and exercise is for everyone; and that we all compete against ourselves; and that we are our most important competitor.