Government Solutions Group gives consumer brands an alternative marketing medium

Government Solutions Group (GSG) helps cash-strapped state parks hook up corporate brands to sponsor public park improvement projects, providing brands with the opportunity to demonstrate the brand's values to its target consumers.  Below are my takeaway's from the AdAge article that reported on the Read more [...]

Nike’s “Find Your Greatness” campaign and “Jogger” commercial

Nike's Find Your Greatness. — Jogger commercial  is a great ad.  It is one ad in a series for the "Find Your Greatness" campaign, which tells us that greatness is about the spirit within and pushing ourselves to our own individual limits.  Greatness in athletic pursuits is not about being Read more [...]