Quick-witted, energetic and amusingly excessive, Wieden + Kennedy's TV campaign for the Dodge Dart has quietly become one of the most entertaining on the air. Now, agency and client are bringing some of that fresh perspective to the social space with the Dodge Dart Registry, an online program that lets Read more [...]
Government Solutions Group (GSG) helps cash-strapped state parks hook up corporate brands to sponsor public park improvement projects, providing brands with the opportunity to demonstrate the brand's values to its target consumers. Below are my takeaway's from the AdAge article that reported on the Read more [...]
Bailey's television commercial, as opposed to all the other alcohol commercials that are indistinguishably about young partying, is memorable and distinguishing. I think the shorter, 15-second version is equally, if not more, effective. The commercial captures the attention with beautiful visuals Read more [...]
Nike's Find Your Greatness. — Jogger commercial is a great ad. It is one ad in a series for the "Find Your Greatness" campaign, which tells us that greatness is about the spirit within and pushing ourselves to our own individual limits. Greatness in athletic pursuits is not about being Read more [...]
BMWi’s “The Future Is Here” interactive piece in NYC is another beautiful example of how robotics (sensors) technologies can be used to create amazing interactive marketing communications in the physical environment.
The new Samuel Adams commercials brilliantly reflect the company's passion for their product. They manage to inspire us to imagine how a brewery run by passionate brewers leads to great products. With this effective advertising, we consumers are more likely to entrust our consumption decisions to Read more [...]
Knowing the entrepreneurial story behind the Samuel Adams company makes the use of Tim McMorris' Overwhelmed song for the commercial so fitting. A beautiful song, for a beautiful story, about a company's beautiful people. Read more [...]
The Force: Volkswagen commercial is another great ad approved by Volkswagen. The commercial that is well-targeted to its audience. Very cute ad targeted to the classic American suburban family, complete with golden retriever and child.
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I would imagine this was memorable and effective ad for the target audience of older technology-capable individuals. Watch ad.