Why Apple has to make inroads in the autonomous self-driving car space, and fast.

Autonomous vehicles; not wearables will be the new mobile platform. Autonomous self-driving vehicles (AVs) will be the new mobile platform, on top of which a host of new products and experiences will be developed. Like Apple’s iOS and Google’s Android mobile operating systems, on top of Read more [...]

Does it make sense for OEMs to be investing in AVs and urban mobility products?

TLDR: AVs and robot taxi services are not a near-term (3-7 year) threat to existing OEM business lines, but they are a longer-term (7+ year) threat to OEMs; and this is why they are investing so heavily in AV technology. Investments being made by large car manufacturer (OEMs) in self-driving Read more [...]

Give a Coke campaign: A powerful example of digital marketing

Google and Coca-Cola teamed up to deliver this awesome global campaign, which was a re-invigoration of classic hilltop commercial.   Of course, the messaging was incredibly well aligned to the brand, but I also liked how the power of our modern digital technologies were highlighted.  Watch the video Read more [...]

The firm as a great listener… Do businesses underutilize reverse channels?

In marketing, we frequently discuss distribution channels (how a manufacturer gets something to a customer to buy) but I rarely hear conversations about  reverse channels, which we can think of as the way a customer gets something to the manufacturer. As marketers and business leaders, I think we Read more [...]